Etam Lingerie

When Etam made a grand entrance to the US, Reflex art directed and produced the activation for their America launch. We designed and coded the app, leading people to activate an Etam truck moving around NYC.

We dispatched flower trucks across New York City to offer free bouquets and shopping vouchers. Contestants embarked on a pursuit, tracking the Etam truck through New York's bustling streets. Their mission? To enter a lucky draw and stand a chance to win a year's supply of luxurious lingerie. A campaign that stirred cheers, reach, and brand awareness.