Clarins Members Day

French skincare giants Clarins have been decoding beauty for over 50 years. Blending the certainty of science with the purity of nature, they have unlocked the essence of beauty.

When they called on ReflexShanghai to develop an engaging activation for their April Members Day, we set their fans a challenge: Can they follow in Clarins’ footsteps and break the code of nature?

A WeChat Miniprogram, users were faced with an inspirational message, a ‘poem’, incomplete. Exclusive prizes were on offer for those who completed it. To do so, they had to prove their Clarins knowledge in a series of quizzes. These quizzes explored every aspect of the brand, from their French origins to their catalogue of featured plants. Each quiz they completed would fill in the blank spaces of their ‘poem’. They could compare their progress with friends and ask for their help by sharing, unlocking extra characters to fill in the spaces.

Part brand experience, part puzzle game, the Clarins codebreaker brought an extra dimension to their Members Day campaign.

You can see some visuals from the experience below.