Dentelle de Calais-Caudry®

In search of a new international launch, we helped Dentelle de Calais-Caudry® reimagine the elegance of their lace by finding a connection between two arts: lace and dance.

Working with Ludmila Pagliero, a principal ballerina from the Paris Opera, the muse of the new campaign came to life.

Photographer: Jean-Michel Blasco