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For the drop of Ivy Park’s collection ‘Icy Park’ in collaboration with Adidas, we created enticing and on-brand gifting mailers for VIPs, influencers and members of the media. The mailers were nothing short of ‘icy’ and gained traction on social media, inviting everyone to become part of Ivy park and amplifying the launch of Beyonce’s new desirable line.
Video: Ben Hagarty
Ice Sculpture: Okamoto Studio
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