L’Oréal 'Beauty Battle' Game

For the introduction of the new Learning Management System, used to provide Beauty Advisors with training materials, L’Oréal Travel Retail wished to accompany the event with a fun and interactive learning experience. Reflex conceived and developed the ‘Beauty Battle’ edutainment game, in which Beauty Advisors could compete with each other to prove their beauty brand knowledge. At the event, over 900 Beauty Advisors were able to take part in a live mass-playing of the game.