Maybelline New York

We work with both the DMI and US departments of Maybelline to execute global brand strategy and produce assets the brand uses to communicate across all mediums. We reinforce Maybelline’s brand identity as the world’s #1 makeup brand with strong New York roots through our brand consulting, art direction, design and production for US product launches. Assets include PR tools such as custom press kits, Maybelline Trend Reports, BCKSTG product launch guidelines and New York Fashion Week assets.

We are Maybelline’s go-to agency for its Fashion Week essentials, including all runway show face charts created backstage which are sent to influencers, generating buzz for the sponsored looks as seen on the runway.

For the DMI department, we created an on-brand, functional internal communications website ensuring reflexgroup-designed press material is available to markets worldwide. We also are in charge of maintenance and uploading to the site on a daily basis.