Falling for beauty with October

zoë x ysl

Channeling the special brand of Kravitz cool - YSL collaborated with IT girl Zoe Kravitz for a new lipstick line. Each sumptuous shade in Rouge Our Couture is named after someone important in Zoe's life. The luxury house engaged their followers with an instagram story takeover featuring an intimate interview with Zoe Kravitz. They also gifted luxe PR boxes to unveil the collection’s 6 new shades of red.

origins

To promote their Ginzing Moisturizer that now gives skin 72 hours of hydration - Origins launched the ambitious #72HourChallenge. For 3 days, Origins promised to plant 1 tree for every 1 minute participants exercised, with a goal of planting 72,000 trees. Working with 3 major fitness influencers, Origins promoted the campaign digitally and with engaging fitness classes hosted in Herald Square!

clarins

Clarins and Marvel, two brands that one would think everything opposed, came together for a colorful and unexpected limited edition makeup set in China. Four top beauty influencers (vivekatt, 优里娜, 大佬甜er, 一枝南南) embodied the four iconic Marvel heroines Black Widow, Captain Marvel, Scarlet Witch, The Wasp for this collaboration.

innisfree

On the eve of their second year anniversary of arriving in the United States, Innisfree, the ever-expanding KBeauty powerhouse has launched at its latest location - Sephora’s across the United States! The brand promoted this major global first with a digital campaign that seamlessly combined the aesthetics of Innisfree with those of Sephora.