What we've been up to

buxom strikes again

Buxom is the epitome of extravagant beauty. The American brand is all about “going big, being bold and feeling sexy.” The brand needed a hand with the ideation of their latest Full-On lipstick launch campaign. We came up with the "Trouble Maker" campaign concept, visual directions, video concept, and social media applications.

noble panacea's new look

Noble Panacea sought our help to boost their engagement and reinforce their social media strategy. Monthly assets are delivered to sublimate the online presence of this genius brand. With a focus on educational marketing, supported by engaging short content, we were able to demystify the science behind the brand and empower its audience.

the previous project

For the launch of its Precious line, Clarins asked us to design a program for Chinese consumers. ReflexGroup built a WeChat platform around boosting healthy habits. Users entered a 10-week self-care, fully digital experience. We created masterclasses and yoga classes, sent daily beauty tips, and facilitated the in-app purchasing experience.

back to digital academy

Shiseido owns dozens of brands and employs thousands of people. We helped the group with their online school, an internal program on which employees get trained and further their certifications. ReflexGroup helped with branding by redesigning & streamlining the website and creating a new logo, guidelines, pins, and certificates.