Essie

Since its acquisition by L'Oréal in 2010, we have worked with Essie on numerous communication assets and strategies. We create compelling assets for the brand's DMI and US departments, helping to position Essie as the leading brand in nail polish.

We provide creative direction and conception by photographing and art directing product and texture shots used in press materials across the globe. Additionally, we produce and manage key aspects of the Essie digital portfolio including the internal communications website, Fashion Week digital essentials, animated invitations, e-newsletters and more. We produce weekly social media posts and monthly newsletters which are utilised by Essie's global markets. These posts gather international likes and follows through Instagram, Pinterest and Facebook.

Photographer: Kevin Cremens
www.kevincremens.com