Shang Xia

Shang Xia is a brand for art of living that combines Chinese design with craftsmanship. We designed a sophisticated website, including its neat mobile version, that echoes well with the brand's unique spirit.

To enhance its brand awareness, we launched a "Pass It On" social media campaign that encouraged audience to post old-time family photos, organising an online nostalgic animation around it. The campaign didn't only stay on SNS but also went on TV and other media platform, involved artists like Paolo Roversi and got Shang Xia much attention.